Learn how to send events to Google Analytics 4 with Google Tag Manager.
When GA4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this video tutorial.
In today's video, I will show you how to track events with Google Analytics 4 and Google Tag Manager. This tutorial will show: * What events are tracked in Google Analytics 4 automatically * What is Enhanced Measurement in Google Analytics 4 * How to track recommended events in Google Analytics 4 * How to track custom events in Google Analytics 4 * How to create new events based on other events (directly in GA4 interface) * How to modify incoming events and fix typos in them * How to test your events in Google Analytics 4 * And where to find your events in Google Analytics 4 reports.
=== TIMESTAMPS ===
00:00 - Intro 00:24 - List of topics in this video 01:10 - Automatically tracked events in GA4 02:07 - Enhanced Measurement in GA4 07:44 - Recommended events in Google Analytics 4 15:52 - Custom events in Google Analytics 4 24:47 - Create events in GA4 interface 28:08 - Modify events in Google Analytics 4 29:20 - Final words r
