Creative Leadership: Time for change

Linda graduated from the London School of Economics and initially pursued a career in pharmaceutical research before taking a creative leap to BBC Factual programming.

After working in programme making, Linda developed a keen interest in Creative Strategy and Development, working to the BBC Director General, then Greg Dyke, to set up the BBC’s Planning team and developing ideas and programme strategy for many of the BBC’s top titles, including Blue Planet, Top Gear and the BBC’s Digital Olympics.

As Head of Creative Leadership at the BBC, Linda designed the BBC’s Creative Leadership Programme which over three years developed new ideas, talent and organisational cultural change for BBC North, BBCiPlayer, Strictly Come Dancing, Doctor Who and external clients including BSkyB, Endemol Shine and Fremantle.

Linda founded and runs Leading Creative Talent, a Creative strategy and training company, which has broadened its remit to include marketing and PR strategies and consumer products for BBC Worldwide, The Coca Cola Company, Unilever and P&G. Linda writes articles for industry magazines and speaks regularly at international conferences such as the Edinburgh TV Festival, CREA in her native Italy, Copenhagen TV Festival and the Belfast Media Festival.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx