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Authors: Philip Kotler ^ Gary Armstrong ^ Sridhar Balasubramanian
Published: Pearson 2023
Edition: 19th
Pages: 570
Type: pdf
Size: 5.3MB
Content: covers all chapters of the textbook (chapters 1 to 20). contains Answers for Discussion Questions, Critical Thinking Exercises, Applications and Cases, Marketing Ethics, Marketing by the Numbers and Company Cases.
Sample: solution sample file
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