Foresight Dialogues
12 April 2023

Speaker
Rebecca Huntley, Writer and Director of Research at 89 Degrees East

Moderator
Alessandra Mazzai, CMCC

Climate change is no longer a topic just for scientists. As citizens’ awareness keeps raising, the biggest challenge is now to make it become action, and rapidly. How do people feel, think and act when it comes to climate change? How can communication be tailored to motivate action?
Rebecca Huntley, one of Australia’s foremost researchers on social trends, will shed light on current available knowledge on climate change communication, drawing on disciplines such as sociology, psychology, evolutionary psychology and social trend research.
She will show examples from the case of Australia, including the analysis of how the broad climate movement, using The Climate Compass audience segmentation, helped create the conditions for the 2022 Climate Election by focusing on messages capable of leveraging a more urgent climate action.
“How to talk about climate change in a way that makes a difference” is the first in a series of online events labelled Foresight Dialogues in which writers, artists, journalists, scientists, innovators and entrepreneurs discuss the role of communication, in its various forms, in accelerating the climate transition. The Foresight Dialogues series is organised in the context of the CMCC Climate Change Communication Award “Rebecca Ballestra” initiative.